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Helping  individuals and organizations discover a renewed sense of integrity and authenticity by harnessing their creative power.
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About Us

                            

  Guillermo Cuéllar                 Dale Schwarz

The Center for Creative Consciousness was born out of a passion for helping individuals and organizations discover a renewed sense of integrity and authenticity by harnessing their creative power. That passion continues to be the basis of our Guiding Principles.

Guillermo Cuéllar, Ed.D., President and Co-Founding Director of the Center for Creative Consciousness (CCC), has 28 years of experience in the fields of art, creative behavior, and Gestalt and family therapies. He is an organizational development consultant to Fortune 500 companies and others addressing such issues as long-term cultural change, multicultural development, creativity and innovation, managing diversity, and facilitating conversions to worker-owned organizations. He provides professional services in both English and Spanish.

Guillermo has blended his many interests into his consulting activities. He completed his undergraduate degree with a double major in biology and art. He graduated Phi Beta Kappa with a master's degree in counseling from the University of South Florida in Tampa, and holds a doctorate in organizational development from the University of Massachusetts in Amherst. Guillermo has been a life-long photographer, sculptor, and painter. He has practiced yoga and meditation for the past 35 years, and taught yoga from 1971 to 1990.

His vision is to support individuals and organizations to align actions, personal dilemmas and challenges in life to their integrity led him to develop the Life Learning ModelTM The model is the framework for a process that explains how to release fear-based survival patterns and embrace creative, proactive, results-oriented patterns.


Dale Schwarz, M. Ed., ATR, LMHC, is the Co-Founding Director of the Center for Creative Consciousness (CCC) established in 1998. Since 1976, Dale has been coaching individuals and facilitating groups to develop creative behaviors, based on a unique method she designed. In 1991 Dale began providing organizational development and management services to both public and private sector clients.  

Dale is a Registered Art Therapist, in practice for over 30 years and works with people of all ages.  In 1981 with Guillermo Cuellar, she co-founded the New England Art Therapy Institute. NEATI is now a division of CCC and offers therapy, supervision, workshops and training. Dale also taught creativity and art therapy courses for 14 years at Salem State College and had been a guest lecturer at numerous Colleges and University’s. 

A unique aspect of Dale’s work is helping people use metaphor and images to enhance communication and bring forth their talents. She is skilled in helping individuals and groups create supportive learning environments that encourage risk-taking and moving beyond pre-conceptions. 

Recently, in collaboration with Anne Davidson, Dale developed and co-leads the Facilitative Coach workshop.  It is offered through Roger Schwarz & Associates, a consulting and training firm based in Chapel Hill, NC, where Dale is an associate.  Dale has written and published articles about coaching and incorporating visual expression within organizations.  She co-authored with Anne Davidson a chapter about their coaching model in the newly published The Skilled Facilitator Fieldbook.   

Dale received her Bachelor of Science degree from New York University where she studied social sciences and a humanistic approach to art and education. At Lesley University she earned a M. Ed. degree in Expressive Therapies specializing in art therapy.   She is a member of The American Art Therapy Association. Dale also studied organizational development at Antioch College and is a Licensed Mental Health Counselor.

Throughout her life Dale has been an artist.  She creates collages, paints watercolors, and exhibits her work.


Guiding Principles and Methods

The Center for Creative Consciousness was born out of a passion for helping individuals and organizations discover a renewed sense of integrity, authenticity and effectiveness by harnessing their creative power. That passion continues to be the basis of our guiding principles and methods.

Our work is founded on the premise that every individual has the innate capacity to create.  We define creativity in a broad way.  We believe is the gift that empowers us to make choices. Our power to make choices enables us to shape our life, work and, ultimately, our communities and our world.

A hallmark of our work is developing supportive, collaborative, and challenging learning environments, conducive to exploration and discovery.  We do this with a commitment to compassion, integrity and respect for each individual and the learning process. 

Our methods at the Center are based on the principles of innovation and creativity. Using an approach designed by Dale Schwarz, we help our clients discover symbols and metaphors to readily identify and surface significant issues that are not easily articulated through language alone. We help clients expand their ways of knowing and tap into their innate wisdom, through visual expression and reflective writing. 

The basis for our proven approach to decision making and change is Guillermo Cuellar’s work - the Life Learning ModelTM - which we integrate into our workshops, coaching sessions and consultations.  

We support each individual’s ability to go beyond short-term superficial approaches to make fundamental changes that are sustainable over time. We welcome clients who are prepared to look deeply at their current patterns and make substantial changes to fulfill their purpose and vision. 

We customize our programs and services to address the unique needs and challenges of individuals and organizations in the public, private, and non-profit sectors.


The Center for Creative Consciousness
Silver Lane, Sunderland MA 01375

Phone:  413-665-4880     E-mail:
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Copyright © 2003-2005 Center for Creative Consciousness
Last modified: 04/07/08   
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